11/10/2023 0 Comments Joe rogan spotify deal worthWhen Spotify struck its exclusive licensing deal with The Joe Rogan Experience in 2020, the chief executive of a major podcast company texted me shortly after the news went out: “Game, set, match.”Īt that moment, there was no other way to look at it. In the earnings call with investors, Ek said that the company will not change its policies based on one creator or change it based on “any media cycle or call from anyone else.” Ek ultimately defended the company’s continuing use of Joe Rogan’s podcast in a heated employee town hall after the company reported weak quarterly earnings in February.Photo: Louis Grasse/PxImages/Icon Sportswire via Getty Images And ad-supported revenue accounted for a record 15% of total revenues in Q4, with a double-digit increase in monthly active users engaging in podcasts compared to Q3.Įarlier this month, Spotify’s stock plummeted to a 21-month low after its Q4 earnings following pushback over Rogan’s unsubstantiated comments about the pandemic and COVID vaccines. The streaming company recently reported 406 million monthly active users in Q4, up from 381 million from the previous quarter. and 92 other markets, creating more growth opportunities for Spotify’s advertising business. “The Joe Rogan Experience” is Spotify’s biggest podcast in the U.S. And now Spotify and Amazon are considering bids on the podcasting platform Audioboom. Spotify bought podcasting company Gimlet Media and The Ringer, a podcast founded by ESPN alum Bill Simmons, for nearly $200 million. In recent years, Spotify has made a bigger play for podcasting content as it aims to grow beyond offering music to its subscribers. Reps for Spotify and Rogan did not immediately respond to TheWrap’s request for comment.
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